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EspoCRM vs Listmonk

Self-host pick — both replace HubSpot (CRM + marketing automation).

Both EspoCRM and Listmonk self-host as a replacement for HubSpot (CRM + marketing automation). Pick EspoCRM if you want a GPL-licensed codebase (GPL-3.0); pick Listmonk for AGPL (AGPL-3.0). Both run in roughly the same cost bracket — $5 vps for a small team — very efficient php app vs $5 vps for the app; ses/mailgun for delivery.

EspoCRMopen-sourceListmonkopen-source
LicenseGPL-3.0AGPL-3.0
Setup time15min (PHP + MySQL)10min (single Go binary + Postgres)
Monthly cost$5 VPS for a small team — very efficient PHP app.$5 VPS for the app; SES/Mailgun for delivery.
GitHubespocrm/espocrm ★ 2.96k · last commit todayaliveknadh/listmonk ★ 20.1k · last commit todayalive
ReplacesHubSpot + 2 otherHubSpot + 3 other

Good fit for

EspoCRM

Sales teams that want a HubSpot CRM clone without the upsell layer.

Weak at:No built-in marketing automation — pair with Mautic.

Listmonk

Newsletter / one-off campaign use cases.

Weak at:No CRM, no automation flows — it's a sender, not a marketing suite.

In a terminal? npx -y github:SolvoHQ/os-alt-cli hubspot prints HubSpot's self-host options including both — how the CLI works →

FAQ

Which is easier to self-host, EspoCRM or Listmonk?

EspoCRM: 15min (PHP + MySQL). Listmonk: 10min (single Go binary + Postgres).

What does each cost to run?

EspoCRM: $5 VPS for a small team — very efficient PHP app.. Listmonk: $5 VPS for the app; SES/Mailgun for delivery.. Both projects are free and open source.

Do EspoCRM and Listmonk replace the same SaaS?

Yes — both are open-source alternatives to HubSpot.