os-alt

self-host the SaaS you're paying for

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Matomo vs Plausible Analytics

Self-host pick — both replace Google Analytics (Web analytics).

Both Matomo and Plausible Analytics self-host as a replacement for Google Analytics (Web analytics). Pick Plausible Analytics if you want the lighter footprint — 10min docker-compose, $5 vps for sites under ~100k pageviews/mo (plausible + postgres + clickhouse). Pick Matomo if you need teams that need the closest-to-GA feature parity (heatmaps, funnels, ecommerce attribution) — 30min (PHP + MySQL stack) and $10 vps for moderate-traffic sites; mysql is the tightest constraint.

Matomoopen-sourcePlausible Analyticsopen-source
LicenseGPL-3.0AGPL-3.0
Setup time30min (PHP + MySQL stack)10min docker-compose
Monthly cost$10 VPS for moderate-traffic sites; MySQL is the tightest constraint.$5 VPS for sites under ~100k pageviews/mo (Plausible + Postgres + ClickHouse).
GitHubmatomo-org/matomo ★ 21.5k · last commit 2d agoaliveplausible/analytics ★ 24.8k · last commit todayalive
ReplacesGoogle AnalyticsGoogle Analytics + 3 other

Good fit for

Matomo

Teams that need the closest-to-GA feature parity (heatmaps, funnels, ecommerce attribution).

Weak at:PHP/MySQL feels dated; default dashboard is busier than Plausible/Umami.

Plausible Analytics

Marketing sites and SaaS landing pages that want pageviews + sources + UTM tracking with no cookie banner.

Weak at:No funnels-as-deep as GA4; not built for ecommerce attribution out of the box.

In a terminal? npx -y github:SolvoHQ/os-alt-cli google-analytics prints Google Analytics's self-host options including both — how the CLI works →

FAQ

Which is easier to self-host, Matomo or Plausible Analytics?

Matomo: 30min (PHP + MySQL stack). Plausible Analytics: 10min docker-compose.

What does each cost to run?

Matomo: $10 VPS for moderate-traffic sites; MySQL is the tightest constraint.. Plausible Analytics: $5 VPS for sites under ~100k pageviews/mo (Plausible + Postgres + ClickHouse).. Both projects are free and open source.

Do Matomo and Plausible Analytics replace the same SaaS?

Yes — both are open-source alternatives to Google Analytics.