Umami vs Google Analytics

Self-host swap-in for Google Analytics. · Self-host Google Analytics · Umami on os-alt

Umami is one of the open-source self-host replacements for Google Analytics — license MIT, 10min docker-compose to stand up, and $5 vps — next. Compare against Google Analytics's Free (GA4); $150k+/yr for GA360 / Analytics 360 below.

	Umamiopen-source	Google Analyticspaid SaaS
Category	Web analytics	Web analytics
License / pricing	`MIT`	Free (GA4); $150k+/yr for GA360 / Analytics 360
Starting price	$0 self-host	free tier
GitHub	umami-software/umami ★ 36.6k · last commit 9d agoalive	closed source
Setup time	10min docker-compose	SaaS — sign up + bill
Monthly cost	$5 VPS — Next.js + Postgres or MySQL.	Free (GA4); $150k+/yr for GA360 / Analytics 360

Switching from Google Analytics to Umami

Same constraint as Plausible — GA's free tier doesn't release raw event data. Run Umami in parallel with GA for an overlap, then cut over. Umami v2 exposes a `/api/send` endpoint compatible with simple custom-event reporting if you migrate event scripts.

Good fit for: Devs who want a single-binary-feel analytics stack and a clean dashboard.
Weak at: No funnel builder in OSS edition; cohort analysis is shallow.

Other open-source self-host alternatives to Google Analytics

Plausible
AGPL-3.010min docker-compose$5 VPS for sites under ~100k pageviews/mo (Plausible + Postgres + ClickHouse).
Matomo
GPL-3.030min (PHP + MySQL stack)$10 VPS for moderate-traffic sites; MySQL is the tightest constraint.

Umami also replaces

Fathom Analytics— Privacy-first web analytics

In a terminal? npx os-alt google-analytics prints Google Analytics's self-host options — how the CLI works →

FAQ

Is Umami a free alternative to Google Analytics?

Yes — Umami is open source under MIT. Self-host cost: $5 VPS — Next.js + Postgres or MySQL.. Google Analytics pricing anchor: Free (GA4); $150k+/yr for GA360 / Analytics 360.

How long does Umami take to set up vs Google Analytics?

Self-hosting Umami: 10min docker-compose. Google Analytics is a hosted SaaS — sign up and you're in.

What is Umami good at, and what is it weak at?

Good fit for: Devs who want a single-binary-feel analytics stack and a clean dashboard.. Weak at: No funnel builder in OSS edition; cohort analysis is shallow..